Laura's previous branding didn’t reflect the depth of her experience, or the energy she brings into the room. My goal was to build something that did.
Laura’s approach to recruitment is anything but typical, so her branding needed to break the mould too. We steered away from anything corporate and instead, the focus was on capturing her vibrant personality without tipping into anything too playful. With over 20 years of experience in the industry, professionalism was still essential.
The final brand is clean and fresh, but human. The modern, versatile colour palette stands out boldly in a sea of predictable navys and blues, giving HopesConsult an unmistakable presence.
Following the completion of the branding, I rolled this out across a brand new website.
SERVICES
Brand Identity
Brand Guidelines
Web Design
"I have been working with Sophie for the last few weeks, and I cannot thank her enough for what she has brought to life. Sophie took all my waffle, and man has she delivered. I am so proud of my new brand."
Laura Cole, Founder
